We buildIndustries · Travel & hotels

Websites for travel & hotels

WordPressbooking engineStripeGoogle Hotel Adschannel managermultilingual
Old waycalls, emails, retypingNew sitethe site does the work
36h3.8h
difference32.2 h back every week
Who it is for

Who a travel and hotel website
is built for.

01 Boutique and independent hotels

Half your rooms are sold through OTAs that take a commission and undercut your price.

02 Tour operators and travel agencies

Tours live in PDFs and WhatsApp threads; every enquiry needs a manual quote.

03 Guesthouses, villas and glamping

You need a beautiful site with real availability, not a page that says “email us”.

04 Destination and activity companies

Excursions, transfers and tickets that people want to book on the phone, today.

The problem

Why travel businesses
pay for their own guests.

Travellers book online — and the platforms that sit between you and them keep a growing share.

01 65%

of global travel gross bookings will be made online by 2026.

02 29.9%

of hotel room bookings in Europe now come through OTAs, up from 19.7% in 2013.

03 85%+

of OTA bookings in Europe go to just two groups — Booking Holdings and Expedia; 51% of hotels say OTAs undercut their prices.

04 $516

average value of a booking made on a hotel’s own website, against $312 through OTAs.

05 ~25%

by which the Swiss Price Supervisor ruled Booking.com’s commission rates must be cut — they were found too high.

→ Your
numbers

Put your monthly volume into the calculator and see hours and dollars.

How the site works

One direct booking:
10 steps on your own site.

The path of one guest from a Google search to a paid stay — without a platform in the middle.

Every step

Every step of a
direct booking site.

Find01 / 10
Trigger

Search or ad

The guest finds you on Google, Google Hotels or Instagram and lands on a fast page for that room or tour.

Find
Set

Pick the trip

Photos, dates, what is included and an honest price — the same or better than on the platforms.

Find
HTTP

Check availability

The calendar reads live availability from your channel manager or booking system.

Find
Set

Choose extras

Breakfast, transfer, late check-out or an excursion are offered before payment.

Book
HTTP

Pay or hold

Card payment or deposit through Stripe, in the guest’s currency.

Book
Code

Instant confirmation

The guest gets a confirmation email and a calendar file; you get the booking in your system.

Book
Loop

Pre-arrival message

Directions, check-in time and an upsell a few days before arrival.

Stay
Model call

Questions answered

A chat on the site answers parking, pets and breakfast from your own rules.

Stay
IF

Ask for a review

Happy guests are sent to Google or TripAdvisor; problems come to you first.

After
Loop

Book again direct

Returning guests get a direct-booking offer — the next stay without a commission.

After

What is a website for travel agencies and hotels?

A travel or hotel website is your own booking channel: rooms, tours and packages with real photos and prices, live availability and secure payment on your domain. It turns people who find you on Google, Maps or Instagram into direct bookings — without a platform taking a commission on every stay.

Online travel agencies now take almost a third of hotel room bookings in Europe, and two companies hold more than 85% of that market. Every guest who books direct is a booking you keep in full, a guest whose email you own, and a reason the next stay does not start with a platform search.

What changes for your business

Fewer back-and-forth emails, confirmations and reminders that send themselves, extras sold at checkout and a growing list of guests who come back direct.

Before / after

Handling a booking:
by phone and email, and on the site.

Typical minutes per booking for a small hotel or travel agency. Your own numbers go into the calculator below.

booking
1 min 10 min Answer the first enquiry and send prices
30 sec 6 min Check availability and hold the dates
1 min 8 min Send payment details and confirm payment
30 sec 4 min Send directions and arrival information
18 sec 3 min Ask for a review after the stay
One booking · by hand → with the new site 31 min 3.3 min −89% per booking
Your numbers

What a direct booking site
saves at your volume.

Based on 31 min by hand and 3.3 min with the new site per item, from the table above.

Every month0 hof hands-on work back
0 working days
$0 a month 0 a year 0 h instead of 0 h
You stay in control

The site takes the booking,
you host the guest.

Availability, payment and confirmations run by themselves. Hospitality stays human.

The site does10 steps · every run
Search or ad
site
Pick the trip
site
Check availability
site
Choose extras
site
Pay or hold
site
Instant confirmation
site
Pre-arrival message
site
Questions answered
site
Ask for a review
site
Book again direct
site
You decide4 steps · always a person
Pricing and offers

You decide rates, packages and when to beat the platform price.

you
Special requests

Anniversaries, accessibility and group trips come to you with all the details.

you
Complaints

Unhappy guests reach a person before they reach a review site.

you
Your photos and story

The site shows your place as you see it — we only make it fast.

you

Flip a switch to hand a step to the site or take it back.

Connects to

Works with your channel manager,
booking engine and payments.

Results

What a direct booking site
looks like when it works.

More guests book on your own domain, the average booking is larger, and the commission stays in your pocket.

0$
average booking on a hotel’s own site (SiteMinder, 2026)
0%
of European hotel bookings now go through OTAs (HOTREC, 2026)
0%
of travel bookings made online by 2026 (Phocuswright)
How we work

How a travel or hotel website
is built, week by week.

Week 1Discovery

Goals, audience and the pages that matter — a written scope and a fixed price before any design starts.

Weeks 2–3Design

Layouts on your real content, desktop and phone, with a preview link you can share.

Weeks 3–6Build

A fast, editable site: forms, integrations, SEO basics and analytics, tested on real devices.

AfterLaunch & care

Go-live, redirects and Search Console, then updates, backups and monitoring if you want us to stay.

FAQ

Travel and hotel website questions
we hear every time.

Can the site use our current booking engine?

Yes. We connect the booking engine or channel manager you already use, or set up one if you do not have it, so availability is the same everywhere.

Will guests really book direct?

When the price is the same or better and booking takes a minute, many do — especially returning guests and people who found you on Instagram or Google Maps.

Can tours with different dates and group sizes be booked online?

Yes. Each tour gets its own dates, capacity, prices per person and extras, with payment or a deposit.

Is the site multilingual?

Yes. Pages, prices and confirmations can be in several languages and currencies.

How fast will it be on a phone?

We build for mobile first and test on real phones; photo-heavy pages are optimised so they open quickly on hotel and airport Wi-Fi.

More websites

Websites
for every kind of business.

Available for new projects

A site that works
while you sleep.

Describe the project in two sentences — we reply within a day with an honest range and the next step.

hello@wireclad.com →