Ads bring leads into a sheet, and the welcome email goes out when someone remembers.
You own the MQL number, and the handover to sales still happens by Slack message.
Ten to five hundred people, deal stages updated when the pipeline review is tomorrow.
Clinics, law firms and real-estate teams where the lead that gets a call first wins.
Numbers from lead-response audits and buyer surveys — most leads are lost not to a competitor but to slow follow-up and irrelevant touches.
of inquiries become closed deals in a lead-centric, MQL-driven process.
Forrester ↗average first response to an online lead; answering within the hour makes qualification 7 times more likely than an hour later.
Harvard Business Review ↗of B2B buyers would rather buy without talking to a rep at all — the funnel has to work on its own.
Gartner, 2025 ↗of B2B buyers actively avoid vendors whose outreach is irrelevant.
Gartner, 2025 ↗of buyers found the website and the salesperson contradicting each other.
Gartner, 2025 ↗of a seller’s time goes to selling; the rest is manual follow-up, data entry and admin.
Salesforce State of Sales 2026 ↗Put your monthly volume into the calculator and see hours and dollars.
Sales funnel automation connects the stages between an ad click and a payment — capture, welcome, nurture, scoring, handover to a rep, proposal, onboarding — so that a lead moves through them on its own and reaches a person at the right moment. In most funnels the leaks are not in the offer but in the gaps: a lead sits in a sheet for two days, a follow-up is forgotten, a hot prospect is treated like a cold one. The automated funnel closes those gaps.
We build funnel automation around the tools you already use rather than a new platform. Wireclad connects your ads, forms, shop, CRM, email platform, calendar and payments with n8n and their APIs, and adds a language model where behaviour has to be read: form answers and replies turned into an intent summary, cold contacts reactivated with a short personalised series. Scoring rules, thresholds and segments are yours; the flow applies them in seconds instead of at the weekly pipeline review.
Every lead is in the CRM and the email platform within seconds with its source attached, hot leads reach a rep in minutes with a summary and a booking link, and no contact goes quiet without a planned next touch. Your team keeps the offer, the calls and every exception; funnel marketing automation handles the routing and the reporting. One dashboard shows conversion by stage and source, so decisions are made from numbers rather than from a feeling about last month.
The run path of a typical automated sales funnel. Each lead travels it on its own; a hot lead reaches a person in minutes, a cold one is never dropped.
A form submit, ad lead, chat or checkout start from your site, Meta or Google Ads lands here within seconds.
Cleans the fields, maps UTM source and campaign, and matches the person against the CRM and the email platform.
Creates or updates the contact in HubSpot, Pipedrive, Klaviyo or ActiveCampaign with source and segment tags.
Picks the welcome series by product, segment and source; abandoned carts and unfinished forms get their own path.
Sends the series over days, pauses on a reply or a purchase, and records opens, clicks and page visits.
Adds points for pricing-page visits, replies, demo requests and clicks; subtracts for silence.
A language model reads form answers and replies for intent, budget hints and objections and summarises them on the contact.
Above the threshold the rep gets a Slack or SMS alert and a task with a deadline; below it the nurture continues.
The hot lead gets a Calendly or Cal.com link; a booking creates the deal and sends reminders before the meeting.
Fills a PandaDoc or Google Docs template from the deal — scope, terms, price — for the rep to check and send with e-signature and a Stripe link.
A payment event starts the onboarding series, a review request and a timed upsell offer.
Contacts silent for a set number of days get a short personalised series written from what they looked at; replies are re-scored.
Ad spend, leads, MQLs, meetings, deals and revenue by stage and source in Looker Studio, refreshed nightly.
Typical minutes per lead across a small marketing and sales team, averaged over all leads. Your own numbers go into the calculator below.
Based on 16 min by hand and 48 sec with the flow per item, from the table above.
The flow captures, nurtures, scores and hands off. People keep the offer, the conversation and every exception.
What you say to whom is decided by you; the flow delivers it and reports what worked.
A rep takes the conversation the moment the score crosses the line.
Individual pricing is a human decision; the proposal template only fills in the standard one.
Reactivation emails and summaries are reviewed before the first campaign and spot-checked after.
Which stage to change is decided from the dashboard by people, not by the model.
Handled by a person with the full history, never by a sequence.
Flip a switch to hand a step to the flow or take it back.
Benchmarks from the Harvard Business Review lead-response audit and Gartner’s 2025 survey of 632 B2B buyers: answer within the hour, keep every touch relevant, and let buyers move on their own when they want to.
We map the process as it runs today, count the minutes and agree what the flow must never do on its own.
A working flow on your real data, in a sandbox. You see every run and every exception.
Edge cases, approvals and alerts, then the switch-over — with the old way kept as a fallback.
Monitoring, fixes when a vendor changes a format, and a monthly report of hours saved.
Capturing every lead into the CRM and the email platform, a welcome and abandoned-cart series, behaviour scoring, hot-lead alerts, booking, proposals and a funnel dashboard. We start with capture and the first response, because that is where the research shows the most leads are lost, and add stages as each one proves itself.
Keep them. The automated funnel sits around the tools you have: it fills the gaps between ads, CRM, email, calendar and payments, adds language-model scoring and reactivation, and gives you one dashboard across all of them. Nothing is replaced unless you want it to be.
Yes. Meta and Google lead forms, your site forms and your shop send events through webhooks into n8n, which writes to HubSpot, Pipedrive, Klaviyo or ActiveCampaign through their APIs with source and campaign attached. The sheet export disappears.
A score built from pricing-page visits, clicks, replies and form answers crosses your threshold, and the rep gets a Slack or SMS alert, a task with a deadline and the lead’s summary. If nobody responds in time, it escalates. Below the threshold the nurture simply continues.
Irrelevant ones will — 73% of buyers avoid vendors for exactly that. The series are segmented, pause the moment someone replies or buys, and are capped per week. Unsubscribe and complaint rates sit on the same dashboard as revenue, so you see the trade-off.
Every lead carries its source and campaign from the first click, and every stage change is timestamped in the CRM. The dashboard shows leads, MQLs, meetings, deals and revenue by stage and source, refreshed nightly, so you can compare campaigns and spot the stage that leaks.
It suits it well: long cycles are where leads go cold between touches. Scoring, timed reactivation and a rep alert on renewed interest keep a six-month opportunity alive without a rep remembering to check in, and the proposal step drafts from the deal when it is finally ready.
Describe it in two sentences — we reply within a day with a workflow sketch.
hello@wireclad.com →