Case studyBeauty · KyivWebsite · WordPress

Beauty House:
a salon where six to eight hands work at once.

A premium salon on European Union Avenue in Kyiv sells something most salons cannot: several masters on one client at the same time — hair, nails and brows in one visit. On a typical salon site that idea hides behind a price list. We redesigned the website around it and turned it into a WordPress theme the salon edits itself.

UX/UIWebsite redesignWordPress themeRank MathMotion
6–8hands on one client at the same time
0service categories, one booking flow
10+home-page directions before the final one
0certificate values · 1,000 / 2,000 / 5,000 ₴
09–21every day, booking online around the clock
#0AB3B1one brand colour, taken from the logo
The brief

The salon's best idea
was invisible.

Parallel service is what sets Beauty House apart. The redesign had to put that idea first, everywhere: in the first screen, in the services, in booking — and keep fifteen service categories easy to browse.

A typical salon site
  • A price table as the main way into the services
  • The one thing that sets the salon apart is a line of text
  • Booking by phone or a direct message
  • Long pages of text nobody scrolls through
  • Stock imagery and colours that drift from the logo
  • Every text change goes through a developer
Beauty House, redesigned
  • Services as floating pills — tap one, see masters and prices
  • “6–8 hands” in the first screen and in the booking form
  • Online booking with a parallel set laid out in lanes
  • Movement instead of text walls: slideshow, tickers, drifting pills
  • The salon's own photos and line illustrations in the logo teal
  • A WordPress theme where every page and field is editable
The signature idea

One visit,
four masters, same time.

The booking flow lays a parallel set out in lanes: each master gets a lane, the client sees one block of time instead of four appointments back to back. The same picture appears on the home page and in the booking form.

1block of time
5services inside it
The website

Five moves,
top to bottom.

The home page went through more than ten complete directions before this structure was approved — each one a different composition, not a recolour of the last.

01first screen

A full-screen slideshow of the real salon

The salon's own photos — the team, the nail bar, the reception — under a soft teal veil, with a serif headline and one button. A promo film for this screen is planned: a camera flying through the rooms, a master at work in each.

Beauty in 6–8 handsBook now
02the edge

Two crossing ticker bands

On the lower edge of the first screen two slim bands cross at a shallow angle: teal with the services running left, dark with the facts running right. Not a cross, not a banner — a line of movement under the photo.

Manicure · Pedicure · Haircuts · Colouring · Air Touch · Brows · Lashes · Cosmetology · Laser hair removal · Manicure · Pedicure · Haircuts · Colouring · Air Touch · Brows · Lashes · Cosmetology · Laser hair removal · Manicure · Pedicure · Haircuts · Colouring · Air Touch · Brows · Lashes · Cosmetology · Laser hair removal · Manicure · Pedicure · Haircuts · Colouring · Air Touch · Brows · Lashes · Cosmetology · Laser hair removal ·6–8 hands at once · open daily 09:00–21:00 · online booking · gift certificates · 6–8 hands at once · open daily 09:00–21:00 · online booking · gift certificates · 6–8 hands at once · open daily 09:00–21:00 · online booking · gift certificates · 6–8 hands at once · open daily 09:00–21:00 · online booking · gift certificates ·
03services

Floating service pills

Fifteen categories as soft pills in different tints that drift and bob; on hover a pill straightens and lifts. It reads like a menu, not like a price list.

ManicureAir TouchBrowsHaircutsCosmetologyPedicureLashesLaser hair removalFor men
04booking

Book a set, not a slot

The booking form lets a client pick several services for one visit; the salon sees them as one parallel set. Date, time, services, a phone number — and the form is done.

Online bookingHaircutManicurePedicureBrowsAir Touch14 October11:003 services · in parallel · ~1 time block+380 __ ___ __ __Book now
05footer

The name as the last word

A huge wordmark “beauty house.” closes every page, with the address, hours and links set small beneath it.

beauty house.Kyiv, European Union Ave., 43-Aopen daily 09:00–21:00
Handed over

The salon edits it.
Not a developer.

01Every page is its own page

Home, services, prices, masters and certificates are separate WordPress pages — each opens in the editor on its own.

02Every field is editable

Headlines, prices, pills, ticker texts, hours — every piece of text on a page is a field the salon can change without touching code.

03Clean theme files

The approved static design was turned into a full theme with styles in separate files, not inline — light pages that are easy to keep.

04SEO in Rank Math

Titles, descriptions and the sitemap live in Rank Math, so search settings are managed in one familiar place.

05Gift certificates

Three fixed values — 1,000, 2,000 and 5,000 ₴ — as the salon sells them, with no custom amount to confuse the till.

06Brand rules kept

Only the salon's own logo and its teal, the salon's real photos, line illustrations where there is no photo, fonts that carry Cyrillic.

Available for new projects

Does your business have an idea
the website hides?

Describe it in two sentences — we reply within a day with a first screen.

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