You send a newsletter when you remember; abandoned carts and new subscribers get nothing.
Klaviyo or Mailchimp is paid for, but only the campaigns tab gets used.
Leads sit in HubSpot or Pipedrive for weeks between the first touch and a rep’s call.
Clinics, salons, gyms and the agencies running email for several clients at once.
Numbers from Omnisend, Validity and Litmus benchmarks. The revenue in email is in the automated series most teams never set up — and in the inbox placement they never check.
of all email revenue comes from automated emails, which make up only 2% of sends.
Omnisend, 2025 data ↗revenue per automated email, against $0.18 per campaign email.
of all orders from automation come from two series alone: welcome and abandoned cart.
Omnisend, 2025 data ↗global inbox placement — 6.7% of email lands in spam and 9.8% goes missing; North America averages 85%.
Validity Email Deliverability Benchmark, 2025 ↗of companies do not measure the ROI of their email marketing at all.
Litmus State of Email, 2025 ↗spam placement in Q4, up from 4.5% in Q1 — the busiest season is the one where deliverability slips.
Validity Email Deliverability Benchmark, 2025 ↗Put your monthly volume into the calculator and see hours and dollars.
Email marketing automation is the difference between a newsletter you send when you remember and a set of series that send themselves when something happens — a signup, an abandoned cart, an order, a product back in stock, a lead moving to a new stage, a customer who has gone quiet. The campaigns tab in Klaviyo or Mailchimp gets most of the attention; the automated series, a tiny share of sends, earn a large share of the revenue, because they arrive when the person is already paying attention.
We build automation email marketing around the store, CRM and email platform you already pay for rather than a new one. Events from Shopify, WooCommerce, HubSpot or Pipedrive trigger a run; consent is checked first; the contact’s history decides which series they enter. A language model drafts subject lines and copy in your voice for your marketer to approve, the series sends through your own ESP within deliverability limits, and a purchase or a reply stops it at once. Bounces and complaints are cleaned automatically, and every order is matched to the emails that preceded it.
New subscribers and abandoned carts stop falling through, the marketer spends the hour on the offer rather than on exporting lists, and the Monday report shows revenue by series instead of open rates. Strategy, voice, discounts and the final read of every new template stay with people — automated marketing email removes the manual sending, not the judgement.
The run path of a typical automated email workflow. Each contact travels it on their own; the flow writes and sends, your marketer sets the voice and approves.
A signup, an abandoned cart, an order, a back-in-stock change or a deal stage in Shopify, WooCommerce, HubSpot or Pipedrive starts a run.
Only contacts with an opt-in continue; everyone else stops here and the reason is logged for CAN-SPAM and GDPR.
Pulls orders, recency, spend and interests from the store or CRM to decide what this contact should hear.
Welcome, cart, post-purchase, back-in-stock, win-back or B2B nurture — and suppression if the contact is already in another series.
A language model writes subject lines and body copy from the brief and your brand voice, with a variant per segment.
New templates go to Slack or Google Docs for approval; once approved, the series sends on its own.
Sends through Klaviyo, Mailchimp, ActiveCampaign or Brevo from your own domain, within warm-up and daily limits.
Three to five emails with waits between them; a purchase or a reply stops the series immediately.
A reply creates a task for sales; a purchase moves the contact into the post-purchase series with a review request.
ESP webhooks unsubscribe hard bounces and complaints and update the contact’s status in the CRM.
Bounce and spam-complaint rates per domain checked after every send; sending pauses when a threshold is crossed.
Orders are joined to the emails and series that preceded them and written to Google Sheets or Looker Studio.
Monday note in Slack: revenue by series, best subject lines, list growth and anything that needs a decision.
Typical minutes per campaign or series for a small marketing team. Your own numbers go into the calculator below.
Based on 2 h 20 min by hand and 20 min with the flow per item, from the table above.
The flow triggers, writes, sends and measures. People keep the strategy, the voice and the promises.
What you promise and how you sound is decided by you and written down once.
New templates and series are approved by your marketer before the first send.
Any price or promo mechanic is a human decision.
Opt-in rules, CAN-SPAM and GDPR handling are set by you and enforced by the flow.
Which series to change, pause or add is decided from the weekly report.
When deliverability dips, the flow pauses and a person decides what to fix.
Flip a switch to hand a step to the flow or take it back.
Benchmarks from Omnisend’s 2025 ecommerce data, Litmus’ State of Email and Validity’s deliverability report: automated series earn most of the revenue, and keeping inbox placement high is what protects it.
We map the process as it runs today, count the minutes and agree what the flow must never do on its own.
A working flow on your real data, in a sandbox. You see every run and every exception.
Edge cases, approvals and alerts, then the switch-over — with the old way kept as a fallback.
Monitoring, fixes when a vendor changes a format, and a monthly report of hours saved.
Welcome and abandoned cart, because that is where most automation revenue comes from, then post-purchase with a review request, then win-back for contacts who stopped buying. B2B teams usually start with a nurture series tied to CRM stages.
Yes. Events come from Shopify, WooCommerce, HubSpot or Pipedrive through their webhooks and APIs, and sending stays in Klaviyo, Mailchimp, ActiveCampaign or Brevo. Nothing migrates.
Every order is matched to the emails and series the customer received before it, and the result is written to Google Sheets or Looker Studio weekly. You see revenue per series, not just opens and clicks.
Sending from your own authenticated domain within warm-up and daily limits, cleaning bounces and complaints automatically, and a watch on bounce and spam rates after every send that pauses sending when a threshold is crossed.
It drafts subject lines and copy from your brief and brand voice, with a variant per segment. Your marketer approves every new template before the first send; after that the approved series run on their own.
Klaviyo is the sending engine; it does not know your CRM stages, your inventory or your returns, and it does not write copy in your voice. The flow feeds it the right events and segments and reports revenue back in one place.
The series cost the same to run for 500 subscribers as for 50,000, and welcome and cart emails convert the people who already showed intent. Put your campaign count into the calculator above; the time saved on each is visible even on a small list.
Describe it in two sentences — we reply within a day with a workflow sketch.
hello@wireclad.com →