You run the company and the pipeline, and inbound leads wait until you get to the inbox.
Two to twenty reps, more meetings needed and no budget for another SDR.
You own the CRM, the sequences and the forecast, and most of your week is cleanup.
Contractors, law firms, insurance agencies and brokers where speed of reply wins the job.
Numbers from lead-response and sales-productivity studies. Most of the gap is not skill — it is how long a lead waits and how much of the rep’s week goes to admin.
Average time a B2B company takes to answer an inbound lead by email; by phone it is 14 h 29 min. Only one company in 114 replied personally within five minutes.
Workato lead response study ↗more likely to qualify a lead when the company reaches it within an hour. The average first response in the study was 42 hours.
HBR, cited by Expertise.ai ↗of a salesperson’s week is spent actually selling. The rest goes to admin, data entry and internal meetings.
Salesforce State of Sales ↗of companies in the HBR study never responded to the lead at all.
HBR, cited by Expertise.ai ↗of sellers feel overwhelmed by the number of tools; about ten tools are used to close one deal.
Salesforce State of Sales ↗of B2B buyers prefer a buying experience without a sales rep — the first touch has to be useful on its own.
Gartner, 2025 ↗Put your monthly volume into the calculator and see hours and dollars.
Sales automation takes the routine work around a deal — noticing a new lead, looking up the company, writing the first reply, agreeing a time, logging the notes, remembering to follow up — and runs it as a workflow, so the rep’s time goes to conversations. In most small B2B teams the lead does not wait because nobody cares; it waits because the person who should answer is on a call, and the admin after that call takes longer than the call itself. Automating sales removes that waiting.
We build sales process automation around the CRM and inbox you already use rather than a new platform. A lead from the website or an inbound email is checked against HubSpot or Pipedrive, classified by a language model, researched through Apollo and the company’s own site, and answered from the rep’s address with a booking link. Replies are read and turned into deals and tasks, follow-ups run on a schedule and stop the moment someone answers, and a brief lands in the rep’s inbox an hour before every meeting.
Response time drops from hours to minutes, every lead ends up in the CRM with its history, and sales force automation of the paperwork gives reps a meaningful part of their week back. Calls, negotiation and the final offer stay with people; the flow makes sure they happen with a prepared rep and a prospect who was not left waiting.
The run path of a typical automated sales workflow. Each lead travels it on its own; the flow writes and books, people talk and negotiate.
Website form, HubSpot or Pipedrive webhook, or a message in the sales inbox — each lead starts its own run.
Looks up the email and domain in your CRM. Known contacts are attached to their existing deal instead of creating a duplicate.
A language model reads the message and tags intent — demo, pricing, partnership, support, spam — and urgency.
Vendors, job seekers and spam are filtered out. Unclear messages go to a person; real prospects continue.
Pulls company size, industry, tech stack, funding and recent news from Apollo, LinkedIn data and the website into a brief.
Drafts a short personal answer with a Calendly link in your voice. For named key accounts the rep approves it in Slack first.
Sends from the rep’s own Gmail or Outlook address within minutes and posts the brief to Slack.
Scores against your ICP, assigns an owner by territory or round-robin and creates the deal at the right stage.
Calendly webhook. Booked meetings go to prep; everything else enters the follow-up sequence.
Follow-ups on day 2, 5 and 10 with sending limits per mailbox. Any reply stops the sequence and is classified.
One hour before the meeting: company summary, the email thread, open questions and what to ask — sent to the rep.
After the call, the transcript from Fireflies or Gong plus your template become a draft in Google Docs or PandaDoc for the rep to finish.
Monday summary in Slack: new leads, median response time, deals with no activity for a week and a simple forecast.
Typical minutes per inbound lead in a small B2B team. Your own numbers go into the calculator below.
Based on 28 min by hand and 2 min with the flow per item, from the table above.
The flow answers, researches, drafts and books. People keep every conversation that moves a deal.
Qualified prospects talk to a person, never to a bot.
Discounts, payment terms and contract conditions are decided by the rep.
AI drafts for named accounts are approved in Slack before they go out.
The flow drafts; the rep finishes and signs off.
The head of sales or owner defines who you target and what you say.
Ambiguous answers are routed to a person with the thread attached.
Flip a switch to hand a step to the flow or take it back.
Benchmarks from the Workato lead-response study, HBR’s speed-to-lead research and Salesforce’s State of Sales: answer within the hour, keep every lead in the CRM and give reps their selling time back.
We map the process as it runs today, count the minutes and agree what the flow must never do on its own.
A working flow on your real data, in a sandbox. You see every run and every exception.
Edge cases, approvals and alerts, then the switch-over — with the old way kept as a fallback.
Monitoring, fixes when a vendor changes a format, and a monthly report of hours saved.
Minutes, at any hour. The reply is drafted from the lead’s message and company data and sent from the rep’s own address; for key accounts a rep approves it first in Slack, which usually adds a few minutes, not hours.
They are written from your own examples, the lead’s actual message and what the flow found about the company. Short, specific and without marketing filler — and you review the first weeks of output before the flow sends on its own.
Sending limits per mailbox, warm-up, separate sending domains for outbound, replies and bounces monitored, and a hard stop when bounce or complaint rates cross a threshold. Opt-out handling follows CAN-SPAM.
Yes. The transcript from Fireflies, Gong or Zoom is summarised into CRM notes and next steps, and a proposal draft is filled from your template. The rep finishes the pricing and sends it.
It works with HubSpot, Pipedrive and Salesforce through their APIs and with most others that have one. Your pipeline stages, fields and owners stay as they are.
Every lead is stamped with its response time, source and outcome, so you compare meetings booked and conversion before and after. The Monday digest shows the numbers; no estimates needed.
Nothing new to log into. Leads arrive in the CRM already researched, replies and briefs show up in Slack and email, and the rep spends the saved time on calls.
Describe it in two sentences — we reply within a day with a workflow sketch.
hello@wireclad.com →