We buildIndustries · Real estate

Websites for real estate

WordPressIDX / MLS feedproperty searchmapsCRMvirtual tours
Old waycalls, emails, retypingNew sitethe site does the work
17h1.4h
difference15.6 h back every week
Who it is for

Who a real estate website
is built for.

01 Independent agents

Portals own your leads; your own site should bring buyers and sellers to you.

02 Boutique agencies and teams

Several agents, many listings and leads that must reach the right person.

03 Developers and new-build projects

A project site with floor plans, availability and reservations.

04 Property managers

Rentals, applications and owner reports in one place.

The problem

Why buyers and sellers
go to someone else.

Buying a home starts online — and photos and details decide who gets the call.

01 43%

of buyers took looking online for properties as their very first step in the home search.

02 51%

of buyers found the home they purchased on the internet; 29% through an agent.

03 83%

of buyers who used the internet rated photos “very useful”; 79% said the same of detailed property information.

04 69%

of buyers used a mobile phone or tablet in their search.

05 88%

of buyers still purchased through an agent — 40% found theirs through a referral, the rest had to choose.

→ Your
numbers

Put your monthly volume into the calculator and see hours and dollars.

How the site works

One new lead:
10 steps from search to showing.

The path of one buyer from a Google search to a booked viewing with your agent.

Every step

Every step of a
real estate website.

Find01 / 10
Trigger

Search or ad

A buyer searches for homes in a neighbourhood and lands on your area page.

Find
HTTP

Listings from MLS

Current listings come from your IDX feed with photos, prices and maps.

Find
Set

Property page

Big photos, floor plan, virtual tour, schools and commute.

Find
Trigger

Save a search

The buyer saves the search or a home and leaves an email.

Ask
Trigger

Book a viewing

A viewing request with a preferred time, straight from the property page.

Ask
IF

Buyer or seller?

Sellers asking for a valuation go to the listing agent; buyers to the buyer’s agent.

Ask
HTTP

Into your CRM

The lead, the home and the source are saved in your CRM.

Ask
Code

Viewing confirmed

The buyer gets a confirmation; the agent gets the details on the phone.

Show
Loop

New matching homes

When a matching home is listed, the buyer gets it first.

Follow
Loop

Review after closing

After the deal, the client is asked for a review.

Follow

What is website development for real estate?

A real estate website shows your listings from the MLS with big photos, maps and full details, captures buyers and sellers with saved searches, viewing requests and valuations, and sends every lead to the right agent and your CRM. Neighbourhood pages bring in people searching your area.

Most home searches start online, half of buyers find their home on the internet and photos are what they value most. An agency with its own fast, beautiful site keeps those buyers instead of handing them to a portal.

What changes for your agency

Leads of your own, faster replies, buyers who get new homes from you first and sellers who find you when they search for a valuation.

Before / after

Handling a lead:
by phone and portal, and on the site.

Typical minutes per lead for a small agency. Your own numbers go into the calculator below.

lead
30 sec 5 min Reply to an enquiry and ask what they need
Auto 6 min Send matching listings
1 min 4 min Arrange a viewing
18 sec 3 min Enter the lead in the CRM
Auto 4 min Send new listings over the next weeks
One lead · by hand → with the new site 22 min 1.8 min −92% per lead
Your numbers

What a real estate website
saves at your volume.

Based on 22 min by hand and 1.8 min with the new site per item, from the table above.

Every month0 hof hands-on work back
0 working days
$0 a month 0 a year 0 h instead of 0 h
You stay in control

The site brings the lead,
the agent makes the deal.

Listings, alerts and scheduling run by themselves. Advice and negotiation stay with your agents.

The site does10 steps · every run
Search or ad
site
Listings from MLS
site
Property page
site
Save a search
site
Book a viewing
site
Buyer or seller?
site
Into your CRM
site
Viewing confirmed
site
New matching homes
site
Review after closing
site
You decide4 steps · always a person
Pricing and valuation

The site gives a range; the agent gives the real price advice.

you
Showings

Agents meet buyers and show the home in person.

you
Negotiation

Offers and terms are handled by people, not forms.

you
Your brand

Your local knowledge and sold homes are what the site shows off.

you

Flip a switch to hand a step to the site or take it back.

Connects to

Works with your MLS,
CRM and calendar.

Results

What a real estate website looks like
when it works.

Buyers search your listings on your own site, sellers ask you for a valuation, and every lead reaches the right agent in seconds.

0%
of buyers found their home online (NAR, 2025)
0%
rate photos very useful (NAR, 2025)
0%
searched on a phone or tablet (NAR, 2025)
How we work

How a real estate website
is built, week by week.

Week 1Discovery

Goals, audience and the pages that matter — a written scope and a fixed price before any design starts.

Weeks 2–3Design

Layouts on your real content, desktop and phone, with a preview link you can share.

Weeks 3–6Build

A fast, editable site: forms, integrations, SEO basics and analytics, tested on real devices.

AfterLaunch & care

Go-live, redirects and Search Console, then updates, backups and monitoring if you want us to stay.

FAQ

Real estate website questions
agents ask first.

Can the site show MLS listings?

Yes, through an IDX feed from your MLS. Listings update automatically and stay compliant with the MLS display rules.

Will leads go to our CRM?

Yes. Saved searches, viewing requests and valuations go straight into Follow Up Boss, kvCORE, Lofty or the CRM you use.

Can each agent have a profile?

Yes. Every agent gets a page with listings, sold homes and reviews, and leads from it go to them.

Do you build neighbourhood pages?

Yes. Area guides with schools, prices and listings are the pages that rank and bring buyers to your site rather than a portal.

Can we add virtual tours?

Yes. Matterport tours, videos and floor plans can be embedded on every property page.

More websites

Websites
for every kind of business.

Available for new projects

A site that works
while you sleep.

Describe the project in two sentences — we reply within a day with an honest range and the next step.

hello@wireclad.com →