Amazon and Etsy fees eat the margin, and the customer belongs to the platform.
Slow pages, plugins that conflict and a checkout nobody dares to touch.
Price lists per customer, minimum orders and invoices instead of card payments.
Stock in the shop and online must match, with click-and-collect.
Most carts are abandoned, checkout design is the biggest lever, and every second of loading costs conversions.
average documented online shopping cart abandonment rate, across 50 studies.
of US shoppers who abandoned a checkout did so because extra costs were too high; 18% because an account was required.
increase in conversion rate the average large ecommerce site could get from a better checkout design.
average ecommerce conversion rate at a 1-second load time — against 0.67% at 4 seconds.
of US online holiday transactions in 2025 were made on a smartphone.
Put your monthly volume into the calculator and see hours and dollars.
The path of one order through the store — the parts a customer sees and the parts that run behind.
A shopper finds the product on Google, Instagram or in a newsletter.
BrowsePhotos, variants, price, stock and a delivery date — loaded in about a second.
BrowseUpsells and bundles are offered without leaving the page.
BrowseNo account required; the address autocompletes and shipping is shown before payment.
BuyApple Pay, Google Pay, cards or PayPal, with fraud checks.
BuyOrder confirmation and receipt go out at once.
BuyThe order goes to your ERP, accounting and warehouse; stock updates everywhere.
FulfilA shipping label is created and the tracking link is sent to the customer.
FulfilIf an item runs out, the product page and marketplaces update at once.
FulfilShoppers who left a cart get a reminder with what they left.
AfterAfter delivery, the customer is asked for a review and offered a reorder.
AfterEcommerce website development is building an online store that sells: fast product pages, a checkout short enough that people finish it, payments, shipping and stock connected to the systems you already use. We build on WooCommerce or Shopify, depending on your catalogue and how much control you want.
Seven in ten online carts are abandoned, and most of the reasons — surprise costs, forced accounts, long forms, slow pages — are design problems that can be fixed. The same store with a faster page and a shorter checkout simply sells more.
More finished checkouts, orders that flow into your inventory and accounting by themselves, shipping labels and tracking without typing, and customers who come back.
Typical minutes of staff time per order for a small online shop. Your own numbers go into the calculator below.
Based on 13 min by hand and 1 min with the new site per item, from the table above.
Checkout, stock, labels and emails run by themselves. Product, pricing and service stay with you.
You decide what to sell, how to photograph it and what it costs.
Exceptions reach your team with the full order history.
Discounts and campaigns are set by you in the admin.
Special terms for big customers stay a human decision.
Flip a switch to hand a step to the site or take it back.
Pages open in a second, checkout takes one screen, and orders, stock and shipping flow without anyone retyping them.
Goals, audience and the pages that matter — a written scope and a fixed price before any design starts.
Layouts on your real content, desktop and phone, with a preview link you can share.
A fast, editable site: forms, integrations, SEO basics and analytics, tested on real devices.
Go-live, redirects and Search Console, then updates, backups and monitoring if you want us to stay.
Shopify is quicker to start and easy to run; WooCommerce gives you full ownership, no platform fees and any integration. We recommend after looking at your catalogue, volume and team.
Yes. Products, customers, orders and URLs are migrated, with redirects so search rankings are kept.
Yes — ERP, POS, QuickBooks, Xero or a spreadsheet; stock and orders sync automatically.
We build for about one second on mobile: optimised images, no heavy page builders, and Core Web Vitals checked before launch.
Yes. Customer-specific prices, minimum orders and payment by invoice can live in the same store.
Describe the project in two sentences — we reply within a day with an honest range and the next step.
hello@wireclad.com →