A café, salon, shop or local service where you post between customers and the account goes quiet for weeks.
You keep a content plan in Sheets or Notion and still publish every post by hand on every platform.
Approvals by email, four formats per post and a monthly report built from screenshots.
Franchises, chains and stores with frequent product and offer posts across Instagram and TikTok.
Numbers from social media management and marketing automation research — most teams still create and publish one post at a time.
of scheduled posts are still created one at a time; only 5.1% arrive through bulk import.
Sendible, Social Media Management Trend Report ↗less time on social media management, reported by teams that bulk-schedule instead of posting one by one.
Sendible, Social Media Management Trend Report ↗of small businesses are ready to automate marketing content creation — the part that eats most of the week.
Reimagine Main Street AI survey, 2025 ↗of marketers have fully or mostly automated their multichannel campaigns (Ascend2, 2023).
Backlinko, marketing automation statistics ↗posts per rolling 24 hours is Instagram’s API limit; it needs a professional account and accepts JPEG images.
Meta for Developers, Instagram content publishing ↗of scheduled posts go to Facebook, 20.8% to Instagram, 10.7% to X and 9.2% to LinkedIn — four formats for every idea.
Sendible, Social Media Management Trend Report ↗Put your monthly volume into the calculator and see hours and dollars.
Social media posting automation takes the repeated work out of running an account — writing a caption for each platform, resizing the image or video, waiting for an approval, logging in to post, replying to the first comments and copying numbers into a report — and runs it as one workflow. In most small marketing teams the hard part is not the idea; it is doing the same five steps for every post on every network, which is why most scheduled posts are still created one at a time.
We build social media automation around the tools you already use rather than a new platform. A row in your content plan starts the run: a language model drafts the captions from your brand guide, a code step checks prices and claims against the brief, the visuals are cut to the right formats, and the post goes to Slack for approval. Once approved it is published through the official Instagram, Facebook, LinkedIn and TikTok APIs, or through Buffer or Later if you already use one. Comments and DMs are sorted and drafted; complaints go to a person.
Automating Instagram posts and the other networks turns a daily chore into a weekly review: the team plans and approves, the flow publishes and reports. Posting becomes consistent, every platform gets its own format, and an automated social media account still says only what a person has signed off.
The run path of one post. Each row in the content plan travels it on its own; nothing is published until a person has approved it.
Watches the content plan in Google Sheets, Airtable or Notion; every row with a date and the status “ready” starts its own run. A new blog post or Shopify product can start one too.
Pulls the brand guide, tone examples, banned words and per-platform rules — length, hashtags, link placement — into the run.
A language model drafts the Instagram, Facebook, LinkedIn and TikTok versions from the brief, keeping the facts and prices exactly as given.
Compares prices, dates and promises in the drafts against the brief; anything the brief does not contain is flagged for a person.
FFmpeg or Cloudinary cuts the source image or video into 1:1, 4:5 and 9:16 and converts to the formats each platform accepts.
Sends the previews and captions to Slack or Telegram with Approve / Edit buttons to the owner or the client.
Approved posts move to the queue; edits go back to the model with the comment attached; an unanswered card gets a reminder before the slot.
Places the post in the queue at the planned time per platform, within the daily API limits of each account.
For each platform: publishes through the Instagram Graph API, Facebook Pages, LinkedIn or TikTok API, or hands the post to Buffer or Later if you already use one.
Checks the post went live, writes the post ID and link back into the content plan and retries once if the API refused.
Polls comments and DMs on the fresh posts every few minutes through the Meta and LinkedIn APIs.
Sorts each comment as question, praise, complaint or spam and drafts an answer; complaints and anything negative go to a person untouched.
Pulls reach, engagement and follower numbers from each platform into Google Sheets or Looker Studio with a short written summary.
Typical minutes per post for a small marketing team publishing to three or four platforms. Your own numbers go into the calculator below.
Based on 30 min by hand and 4.5 min with the flow per item, from the table above.
The flow writes, resizes, schedules and publishes. People keep every decision about what the brand says.
Nothing is published until the owner or the client taps Approve.
The flow drafts nothing here — it hands the thread to a person with the context.
Anything the model wrote that is not in the brief is checked by a person first.
Reacting to news or a viral moment stays a human call.
Boosting a post or spending on ads is never decided by the flow.
Which networks, how often and at what hours — set by you, followed by the flow.
Flip a switch to hand a step to the flow or take it back.
Benchmarks from Sendible’s Social Media Management Trend Report and Ascend2’s marketing automation research: teams that bulk-schedule report about half the time spent, and roughly half of marketers already automate social media management.
We map the process as it runs today, count the minutes and agree what the flow must never do on its own.
A working flow on your real data, in a sandbox. You see every run and every exception.
Edge cases, approvals and alerts, then the switch-over — with the old way kept as a fallback.
Monitoring, fixes when a vendor changes a format, and a monthly report of hours saved.
Yes, when it is done through the official Instagram Graph API on a professional account, within Meta’s published limit of 100 posts per 24 hours. We never use browser bots or unofficial apps — that is what gets accounts restricted.
Reels and carousels publish through the API, and a carousel counts as one post against the limit. Stories support depends on the account and media type, so we check your account first and tell you what the flow can and cannot post.
That is the default. Previews and captions arrive in Slack or Telegram with Approve / Edit buttons, and nothing is published until someone taps Approve. Agencies can route each client’s posts to that client.
The model writes from your brand guide, tone examples and past posts, and a code step checks that prices and claims match the brief. You still approve every caption, and edits feed back into the examples the model sees.
Schedulers are good at scheduling. A custom flow also writes the captions, resizes the media, runs your approval step, answers comments and builds the report — and it can hand the final publish to Buffer or Later if you already pay for one.
Yes. Each account has its own brand guide, approver, content plan and API tokens; the same workflow runs them side by side, and the monthly report is split per account.
Platform APIs change a few times a year. The flow logs every failed publish, retries once and alerts us, and maintenance covers the update. Your content plan and approvals keep working while the connector is fixed.
Describe it in two sentences — we reply within a day with a workflow sketch.
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