We buildWebsites · Startups

Websites for startups

WordPress or Next.jswaitlistsStripeproduct analyticsA/B testsHubSpot
Old waycalls, emails, retypingNew sitethe site does the work
29h6.4h
difference22.6 h back every week
Who it is for

Who a startup website
is built for.

01 Pre-launch founders

You need a page that tests the idea and collects a waitlist this month.

02 Teams raising a round

Investors look at the site before the deck; it has to look like a real company.

03 Startups after product-market fit

The landing page has to become a full product site without a rebuild.

04 Technical founders

You can build the product, but do not want to spend weeks on the website.

The problem

Why startups can’t afford
a slow website launch.

Startups run out of money and time — a website should help test the market fast, not eat the runway.

01 70%

of failed VC-backed startups cited running out of capital — usually the final cause, not the root one.

02 43%

of failed startups cited poor product-market fit.

03 29%

cited bad timing; 19% unsustainable unit economics.

04 50.6%

of US businesses born in 2013 were still operating after five years; 34.7% after ten.

05 $5–35K+

typical cost of an MVP product website, with 3 to 12 weeks of development.

→ Your
numbers

Put your monthly volume into the calculator and see hours and dollars.

How the site works

One startup launch:
10 steps from idea to growth.

How a startup site goes from a first landing page to a full product site — without a rebuild.

Every step

Every step of a
startup website.

Launch01 / 10
Trigger

Message

Who it is for, the problem and the promise, in one sentence.

Launch
Set

Landing page

A fast page with the promise, proof and one call to action.

Launch
Trigger

Waitlist or pre-order

Sign-ups or pre-orders with Stripe, straight into your CRM.

Launch
Code

Analytics

Where visitors come from and what they do, from day one.

Test
IF

Which message wins?

A/B tests on headlines, offers and prices.

Test
Set

Interviews

Sign-ups are invited to short calls to learn what they need.

Test
Set

Product pages

Features, pricing and docs added as the product grows.

Grow
HTTP

Sign-up flow

The site hands users to the app’s sign-up or trial.

Grow
Set

Investor page

Team, traction and press for the round.

Grow
Loop

Content and SEO

Articles and pages that bring organic traffic over time.

Grow

What is startup website development?

Startup website development is building the site a young company actually needs: a fast launch page to test the message and collect sign-ups, analytics and A/B tests from day one, and a page system that grows into the full product site — features, pricing, docs and sign-up — without being rebuilt.

Most failed startups ran out of money, and many never found product-market fit. A website that launches in weeks and shows which message works helps you find out faster, with less of the runway spent on it.

What changes for your startup

A launch in weeks, real data instead of guesses, a site investors take seriously and no rebuild when you grow.

Before / after

Handling a sign-up:
by hand, and on the site.

Typical minutes per sign-up for an early startup team. Your own numbers go into the calculator below.

sign-up
Auto 1 min Copy sign-ups from a form into a spreadsheet
Auto 1 min Send a welcome email
Auto 1 min Tag the sign-up by source and segment
18 sec 2 min Invite to an interview and book a time
3 min 10 min Update the landing page copy
One sign-up · by hand → with the new site 15 min 3.3 min −78% per sign-up
Your numbers

What a startup site
saves at your volume.

Based on 15 min by hand and 3.3 min with the new site per item, from the table above.

Every month0 hof hands-on work back
0 working days
$0 a month 0 a year 0 h instead of 0 h
You stay in control

The site runs the tests,
you talk to customers.

Sign-ups, analytics and tests run by themselves. The vision and the conversations stay with the founders.

The site does10 steps · every run
Message
site
Landing page
site
Waitlist or pre-order
site
Analytics
site
Which message wins?
site
Interviews
site
Product pages
site
Sign-up flow
site
Investor page
site
Content and SEO
site
You decide4 steps · always a person
The pitch

You decide what to promise; we make it clear and testable.

you
Customer interviews

You talk to the people who signed up.

you
Pivots

When the message changes, you change the page in minutes.

you
Investors

The site shows the company; you tell the story.

you

Flip a switch to hand a step to the site or take it back.

Connects to

Works with your startup stack
from day one.

Results

What a startup site looks like
when it works.

A launch page live in weeks, real data on which message works, and a site that grows with the product instead of being thrown away.

0%
of failed startups ran out of capital (CB Insights, 2026)
0%
cited poor product-market fit (CB Insights)
0 weeks
to a launch page ready for traffic
How we work

How a startup website
is built, week by week.

Week 1Discovery

Goals, audience and the pages that matter — a written scope and a fixed price before any design starts.

Weeks 2–3Design

Layouts on your real content, desktop and phone, with a preview link you can share.

Weeks 3–6Build

A fast, editable site: forms, integrations, SEO basics and analytics, tested on real devices.

AfterLaunch & care

Go-live, redirects and Search Console, then updates, backups and monitoring if you want us to stay.

FAQ

Startup website questions
founders ask first.

How fast can we launch?

A landing page with sign-ups and analytics is usually live in about two weeks, if the message is clear.

Should we use Webflow, WordPress or code?

It depends on who will edit the site and how fast it must grow. We pick the stack that will not need a rebuild in a year.

Can the site grow into the full product site?

Yes. We build a page system from the start, so new product, pricing and docs pages are added, not rebuilt.

Can you help with the message?

Yes. We work through who it is for, the problem and the promise before design, and test it with real traffic.

Do you work with pre-seed budgets?

Yes. We start with the smallest site that tests the idea and grow it when you raise.

More websites

Websites
for every kind of business.

Available for new projects

A site that works
while you sleep.

Describe the project in two sentences — we reply within a day with an honest range and the next step.

hello@wireclad.com →