A template looks like a thousand other sites; your clients notice.
Slow pages, broken layouts after updates and plugins nobody understands.
Calculators, configurators, member areas or data that no theme handles.
No lock-in to a builder, a platform or one developer.
Most of the web fails Google’s speed and experience tests — and heavy builders are a big part of why.
of mobile websites pass Core Web Vitals, Google’s page-experience test — more than half fail.
Core Web Vitals pass rate for WordPress on mobile — among the lowest of the major platforms.
of WordPress sites use a page builder; Elementor alone is on 43% of them.
median JavaScript a phone downloads on Wix and Shopify sites — the heaviest of the platforms.
more retail conversions from a mobile site just 0.1 seconds faster.
Put your monthly volume into the calculator and see hours and dollars.
How a custom site is designed, built and handed over — so it stays fast and editable for years.
Who the site is for, what they must do on it and how success is measured.
DiscoverPages, sections and the content each one needs, before any design.
DiscoverLayouts for desktop and phone, using your actual texts and photos.
DesignYou review a clickable preview; changes are made before code.
DesignClean code without page builders, every block an editable field.
BuildForms, CRM, payments and other systems connected through their APIs.
BuildCore Web Vitals and accessibility checked on real devices.
BuildContent moved, old URLs redirected, search engines notified.
LaunchLaunch with monitoring, backups and analytics in place.
LaunchYour team learns to edit; code and documentation are handed over.
AfterCustom website development means the site is designed for your business and coded from scratch, instead of adapting a theme or stacking a page builder. The result is a site that looks like your brand, loads fast, does exactly what your clients need and is easy and safe for your team to edit.
More than half of mobile websites fail Google’s Core Web Vitals, and heavy page builders and scripts are a big reason. A clean custom build is faster, more stable after updates and does not lock you into a platform or a single developer.
A site that stands out, pages that open in about a second, integrations that just work and code you own.
Typical minutes per content update. Your own numbers go into the calculator below.
Based on 1 h by hand and 9 min with the new site per item, from the table above.
Code, speed and integrations are our job. The message and the content are yours.
We design around them; you approve every step.
What to publish and when stays with your team.
You decide what to add next; we estimate before we build.
It lives in your repository and can be handed to any developer.
Flip a switch to hand a step to the site or take it back.
Pages load fast on a phone, your team edits without fear, and the site grows with the business instead of being rebuilt every few years.
Goals, audience and the pages that matter — a written scope and a fixed price before any design starts.
Layouts on your real content, desktop and phone, with a preview link you can share.
A fast, editable site: forms, integrations, SEO basics and analytics, tested on real devices.
Go-live, redirects and Search Console, then updates, backups and monitoring if you want us to stay.
Upfront, usually yes. Over a few years it is often cheaper: no rebuilds, no fixing broken layouts, faster pages that convert better and changes your team can make without a developer.
Often, as the admin your team edits in — but with a custom theme, not a page builder. We also build headless or fully custom when the project needs it.
You do. It is in your repository with documentation, and any developer can continue the work.
Yes, and more safely than with a builder: every block is a field with the design locked in place.
Most custom sites take six to ten weeks from discovery to launch, depending on the content and features.
Describe the project in two sentences — we reply within a day with an honest range and the next step.
hello@wireclad.com →