Agencies, B2B services, contractors, clinics and law firms that need a steady flow of enquiries without hiring an SDR.
Ten to two hundred people, a pipeline that depends on how much time reps find for prospecting.
You own the MQL number, and the handover to sales still happens in a spreadsheet.
You do the outreach yourself, in the evenings, from a list you built by hand.
Numbers from lead-response audits and sales surveys — the lead is usually lost not to a competitor’s pitch but to the hours nobody answered.
average time to first response to an online lead in an audit of 2,241 US companies; 23% never answered at all.
Harvard Business Review ↗of 433 B2B SaaS companies answered a new lead within five minutes; 55% had not replied after five business days.
Drift, via Expertise.ai ↗higher odds of qualifying a lead when you respond within 5 minutes rather than 30.
Lead Response Management Study, via Expertise.ai ↗of a salesperson’s week goes to actual selling; the rest is research, data entry and admin.
Salesforce State of Sales 2026 ↗of sellers say they lack the time for cold outreach, although it already takes almost a full day a week.
Salesforce State of Sales 2026 ↗of B2B buyers actively avoid vendors that send irrelevant messages — volume without research backfires.
Gartner, 2025 ↗Put your monthly volume into the calculator and see hours and dollars.
Lead generation automation replaces the manual path from a target list to a first conversation — search for companies, copy names into a sheet, hunt for an email, read the website, write a message, remember the follow-up, log it in the CRM — with a workflow that does the routine steps on its own. In most outbound work the hours do not go to selling but to moving data between tabs, which is why reps report spending only around 40% of their week actually selling.
We build automated lead generation as a workflow around the tools you already have rather than a new platform. Wireclad connects your data sources, email tools and CRM with n8n and APIs, and adds a language model where something has to be read or written: scoring a company against your ICP, writing a brief for the rep, drafting a first email, classifying a reply. Inbound leads are answered within a minute with a booking link; outbound batches are spot-checked by a person before they leave.
Response time drops from days to minutes, every lead reaches the CRM with a brief instead of a bare email, and follow-ups stop depending on memory. Your team keeps the offer, the tone and every warm conversation; lead automation handles the research and the routing. The weekly report shows leads, replies and meetings by source, so you can see what works without promising numbers the list has not earned.
The run path of a typical lead automation flow. Each company travels it on its own; anything the model is unsure about waits for a person.
Runs on a schedule with your ICP — industry, size, region, job titles — or the moment a new inbound lead arrives.
Queries Google Places, Apollo and your chosen directories for companies that fit; results land in one table.
Drops companies already in HubSpot or Pipedrive, in an open sequence or on your do-not-contact list.
Finds the decision maker, email and phone via Apollo, Hunter or Clay; emails are verified with NeverBounce or ZeroBounce first.
A language model reads the company website and form answers, scores it against your ICP and writes a three-line brief into the CRM card.
Leads under your score cut-off are parked in a nurture list; the rest go on to outreach.
Writes the opening line and a short pitch from the site, LinkedIn and recent news — in your tone, from your own examples.
Each batch waits for a quick human look at a sample before sending; your edits feed back into the prompt.
Hands the lead to Instantly, Smartlead, Lemlist or Gmail with your follow-up cadence and daily sending limits.
A reply, bounce or out-of-office in Gmail or the sending tool starts the routing run and stops the sequence.
Interested, not now, wrong person, out of office or unsubscribe — each gets its own path.
Warm replies create a deal, a Slack alert and a task with a deadline for the rep; “later” replies get a reminder in a few weeks.
A new form or chat lead gets an instant reply with a Calendly link, and the rep is pinged — day or night.
Leads, replies, meetings and pipeline by source, delivered to Slack on Monday morning.
Typical minutes per lead for a founder or SDR doing outbound by hand. Your own numbers go into the calculator below.
Based on 20 min by hand and 1 min with the flow per item, from the table above.
The flow finds, enriches, drafts and routes. People keep the offer, the tone and every conversation that matters.
Who you sell to, what you promise and how you sound are decided by you and written into the prompts.
A sample of every batch is read by a person before it goes out; nothing is sent blind.
Interested replies, objections and negotiation are answered by a rep, not by a model.
The call before a lead becomes a deal stays with sales.
CAN-SPAM, GDPR, opt-outs and which data vendors you use are your decisions, enforced by the flow.
Adjusted by you from closed-won and closed-lost deals, not by the model on its own.
Flip a switch to hand a step to the flow or take it back.
Benchmarks from the Harvard Business Review lead-response audit, the Lead Response Management Study and Salesforce’s State of Sales 2026: answer in minutes, not days, and give reps back the hours they lose to research.
We map the process as it runs today, count the minutes and agree what the flow must never do on its own.
A working flow on your real data, in a sandbox. You see every run and every exception.
Edge cases, approvals and alerts, then the switch-over — with the old way kept as a fallback.
Monitoring, fixes when a vendor changes a format, and a monthly report of hours saved.
It depends on the size of your ICP and the channels you allow, not on the software. The flow can research and write for hundreds of companies a week; reply and meeting rates are set by your offer and list quality, which is why the weekly report shows both from day one.
Outreach runs from separate sending domains that are warmed up first, with daily limits, verified addresses only and one-click unsubscribe. Your main domain is never used for cold email, and bounce and complaint rates are watched in the same report.
Not unless you decide so. Every batch is held for a spot-check of a sample, your edits go back into the prompt, and warm replies are always answered by a person. Fully automatic sending is an option you switch on later, for the templates you trust.
Yes — HubSpot, Pipedrive and Salesforce through their APIs, and most others with a webhook or a sheet. Contacts, source, score, the brief and the full thread land in the card you already use.
B2B outreach is legal in most markets when you use business contact data, state who you are, give an easy opt-out and honour it. The flow enforces the opt-out list and suppressions; which regions and data vendors you use is a decision we make with you before launch.
Within about a minute, around the clock: the lead gets a reply with a booking link, and the rep gets a Slack or SMS alert with the brief. Response time is tracked, because that is the number the research says matters most.
The workflows run on your own n8n instance and belong to you. We document every node, hand over the prompts and offer a support arrangement for API changes and new channels, but you are never locked in.
Describe it in two sentences — we reply within a day with a workflow sketch.
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